Tuesday, January 31, 2006

More on Tyner

I am still thinking about Tyner's comments (see the previous post) and what exactly this implies about students, media experiences, and our notions/constructions of culture. It seems that this would suggest that students are only passive recipients of media messages, and that there is not a "negotiation" of meaning, or room for competing discourses on media messages. Now, this is not to say that there are not elements of the films themselves that cross cultures. So far, most of the existing research I have found talks about the unique qualities of film in particular cultures (which is contrary to Tyner's assertion) or is overly focused on the spread of American culture (notions of American hegemony) or the "Americanization" of media world-wide. But I am still digging...

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